The persuaders review Movie Example | Topics and Well Written Essays - 1000 words

The persuaders - Movie Review Example Conflict Theory asserts that people with economic power control the formation of culture through media and other basic social institutions (Andersen and Taylor 73). Symbolic Interaction Theory believes in the power of human agency in shaping culture and media products (Andersen and Taylor 73). The media is actively shaping culture through its code of norms and morals that have become increasingly insistent in consuming the visual and auditory landscapes, although consumers continue to struggle in controlling their cultural development through selective media consumption. The media uses its economic resources to send messages about cultural norms and behaviors that benefit the economic elites, according to Conflict Theory. This theory asserts that culture rests on and supports social inequalities (Toland, and Barbara Mueller 92). The Persuaders show that the media does not definitely always or openly show the support for these inequalities, and yet these media messages contain values that divide people from one another. A good example is the relationship between mainstream media and the sexualization of women. Globalization is a phenomenon that has made it imperative for the media to find themes that transect cultural differences (Albarran 299). The media then bombards people with messages of sex and violence, which are universal themes. In the essay â€Å"Two Ways a Woman Can Get Hurt,† Kilbourne contends that countless advertisements perceive women as sexual objects and this message results to sexual harassment and violence against women. She explains the dangers of sexualizing women. She stresses that media promotes a culture that sexualizes women and children, thereby diminishing their value to society. Kilbourne offers numerous examples of print ads that show women either naked or in sexually provocative positions (Kilbourne 473). The main purpose of these ads is to entice people into consuming these media images, as if they are the norm. Some people then act according to these norms; thereby supporting the idea that media creates destructive cultures that support existing power structures. Naomi Klein, author of the book No Logo, warns audiences of becoming too intimately involved with brands that they forget its impact on their value systems (The Persuaders 3). Conflict Theory opposes global media messages that homogenize cultures and create cult-like obsession of brands. In the end, these messages only serve big multinational companies. Media’s power seeks to further influence identity and culture. The media wants to control more visual and auditory space to shape how people see themselves and the world they live in. Modern consumers are a paradox. On the one hand, they want to exert control over advertisements and prefer to screen out ads that annoy them. On the other hand, scores of consumers have become vulnerable to the emotional appeals of the brands that they love. Columnist for Advertising Age, Bob Garfield, ta lks about being bombarded with advertising messages in every nook and cranny of the American metropolis. Correspondent Douglass Rushkoff examines the evolving nature of marketers in what he calls â€Å"The Persuasion Industry† (The Persuaders 1). He notes the difficulty in finding advertising space in a congested landscape. Rushkoff stresses that because THE media needs to reach more and to affect people more, it increases the number of ads, which results to a vicious image of

Latin American Women, Gender and Sexuality Assignment

Latin American Women, Gender and Sexuality - Assignment Example He, Zapata, is Samuel Brunk’s leading figure in his literary work entitled â€Å"Zapata and the City Boys: In Search of a Piece of the Revolution† (Brunk 33 – 65). It is the case that this article has been produced in many forms. From its original text, it had undergone revisions before the printing and circulation. Aside from the print version, technological innovation has also made it possible to have the text’s electronic version in the pdf format. The main goal of this paper is to write an analytical bibliography of the text through having a close examination of the thirty – three (33) page text of â€Å"Zapata and the City Boys: In Search of a Piece of Revolution† as a physical object. This paper aims to critically analyze the manuscript of the Brunk’s text in order to have a closer reading, understanding and analysis of it. From the title of the article itself, Brunk had recognized that Zapata was not alone in the midst of the revolution. There were these city boys who had played a very significant role Zapata’s rebellion. These city boys were the ones who had assisted Zapata in his fight for his revolutionary movement for an agrarian reform against the Mexican government. Nonetheless, Brunk has divulged to me the shortcomings of the relationship between Zapata and his city boys that made its way for Zapatismo’s failure on achieving a share of the national power. First of all, Zapanta’s heroism especially his capacity to become a leader was questioned. The issue had come from his literacy. Brunk has stated that he was not as a revolutionary Mexican was not an educated one (33). But despite his lack of education, he was able to rise himself to recognition as a hero of the Mexican political arena regardless of the fact that he was not literate (Brunk 33). He was considered by his supporters as literate while his detractors had regarded him as otherwise. This debate was long on – going but there are evidences that Zapata had the capacity to read and write. Nonetheless, based from my analysis of the text, I could say that his intellectual power had its very own limitations. Zapata’s national prominence had begun in 1911 but he had realized that this prominence at a national level was indeed necessary for a piece of a national revolution. He must have this in order for him to have a share of national power in order for the demands for land reform and municipal independence to be passed. However, to begin with this search for power, he must have enough education to be able to in such a political project. Even the concept of what a Mexican nation is was something that Zapata did not fully understand. This is because of the fact that he had not even travelled further than the south – central Mexico. This education was something that was lacking him being the leader of the Liberation Army of the South (Brunk 34). Given that Zapata was lacking the wisdom to completely take charge of his Zapatismo, the city boys had filled up this need for him. By city boys, Brunk has meant that these people who were mostly male and young of that sort